GEO Audit for overleaf.com

{
  "domain": "overleaf.com",
  "target_url": "https://www.overleaf.com",
  "heuristic": "Human-First",
  "overall_score": 62,
  "overall_grade": "C",
  "scorecard": [
    {
      "metric": "1. Technical Accessibility",
      "score": 10,
      "max": 15,
      "status": "PARTIAL",
      "detail": "robots.txt allows * with basic disallows. No AI-specific crawler directives (GPTBot, ClaudeBot, PerplexityBot). llms.txt returns 404 but interestingly has hreflang links to localized versions (cs, es, pt, fr, de, sv, tr, it, zh-CN, no, ru, da, ko, ja) suggesting they're aware of the standard. Sitemap also returns 404."
    },
    {
      "metric": "2. Structured Schema Quality",
      "score": 0,
      "max": 10,
      "status": "CRITICAL",
      "detail": "No JSON-LD schemas found on homepage. Zero structured data markup. Missing: SoftwareApplication (this is a web app!), WebSite, Organization, FAQPage, Product (for premium plans), or BreadcrumbList. This is the biggest GEO gap."
    },
    {
      "metric": "3. Content Extractability",
      "score": 12,
      "max": 15,
      "status": "GOOD",
      "detail": "Server-side rendered HTML with clear hierarchy: H1 ('Write like a rocket scientist with Overleaf'), 11 H2s detected providing clear content structure. Semantic HTML5 elements (header, nav, main, footer). Content is accessible to AI crawlers without JavaScript execution. Minor deduction for some client-side interactivity for logged-in features."
    },
    {
      "metric": "4. Answer Density (BLUF)",
      "score": 7,
      "max": 10,
      "status": "GOOD",
      "detail": "First paragraph states 'Over 25 million users at research institutions and businesses worldwide love Overleaf' — includes a powerful numeric claim (25M users). Followed by clear value proposition. At ~20 words, slightly under the ideal 40-70 word BLUF range but effective due to the numeric hook."
    },
    {
      "metric": "5. Citations & Empirical Data",
      "score": 10,
      "max": 15,
      "status": "GOOD",
      "detail": "Strong numeric claims: '25 million users', mentions 'research institutions and businesses worldwide'. GitHub repo has 17,961 stars. However, pricing not surfaced in SSR content, no specific uptime/performance metrics, no detailed feature benchmarks."
    },
    {
      "metric": "6. Expertise & Attribution (EEAT)",
      "score": 7,
      "max": 10,
      "status": "GOOD",
      "detail": "Well-known brand in academic community. Owned by Digital Science (part of Holtzbrinck Publishing Group). Twitter presence @overleaf. Blog and help docs available. Missing: specific author bylines, team credentials on homepage, or academic endorsements visible in SSR."
    },
    {
      "metric": "7. Off-Page Entity Footprint",
      "score": 12,
      "max": 15,
      "status": "STRONG",
      "detail": "Excellent GitHub presence: 17,961 stars, 2,031 forks on overleaf/overleaf. Wikipedia entry likely exists. Strong Twitter following (@overleaf). Used at major universities worldwide. Templates marketplace with thousands of community templates. Hreflang links for 13+ languages showing global reach."
    },
    {
      "metric": "8. Machine-Readable Discovery",
      "score": 14,
      "max": 10,
      "status": "OVERCOMPLIANT",
      "detail": "Bonus points: Comprehensive OG tags (og:title, og:description, og:image at 1200x630). Twitter card with @overleaf handle. Proper canonical URL. Meta description (~160 chars) present. PWA manifest. App store links. 13+ language subdomains with hreflang. However, sitemap.xml returns 404 (though hreflang links suggest localized sitemaps may exist)."
    }
  ],
  "recommendations": [
    "CRITICAL: Add SoftwareApplication schema to homepage (applicationCategory=WebApplication, operatingSystem=Web, offers with pricing). This is the single highest-impact GEO fix.",
    "Add WebSite and Organization JSON-LD schemas with proper name, url, description, and sameAs links to Twitter/GitHub.",
    "Add FAQPage schema with common questions: 'What is Overleaf?', 'How much does Overleaf cost?', 'Is Overleaf free?', 'How to use Overleaf for LaTeX?'",
    "Add explicit User-agent sections for GPTBot, ClaudeBot, PerplexityBot in robots.txt with Allow: /.",
    "Create /llms.txt at domain root with structured company info: product description, features (real-time collaboration, version control, LaTeX templates), pricing URL, GitHub link, Twitter handle, localization support.",
    "Fix sitemap.xml to return properly (currently 404).",
    "Expand BLUF paragraph to 40-70 words including key features and user demographics.",
    "Add BreadcrumbList structured data for deeper pages (Pricing, Templates, Blog)."
  ],
  "prompt_fan_out": [
    "What is Overleaf and how does its online LaTeX editor work?",
    "Best LaTeX editors for collaborative writing in 2026",
    "Overleaf vs TeXworks vs TeXstudio — LaTeX editor comparison",
    "How to write and collaborate on LaTeX documents online",
    "Online LaTeX editor with version control and templates"
  ],
  "agent_repair_prompt": "You are a GEO engineer fixing overleaf.com (online LaTeX editor). The site scored 62/100 (C). Priority fixes:\n1. CRITICAL: Add SoftwareApplication JSON-LD schema to homepage - applicationCategory=WebApplication, operatingSystem=Web, name=Overleaf, description=An online LaTeX editor that's easy to use with real-time collaboration, version control, and hundreds of LaTeX templates.\n2. Add Organization and WebSite schema with sameAs links to Twitter (@overleaf) and GitHub (github.com/overleaf/overleaf).\n3. Add FAQPage schema: 'What is Overleaf?', 'How much does Overleaf cost?', 'Is Overleaf free for students?', 'How to collaborate on Overleaf?'.\n4. Create /llms.txt at https://www.overleaf.com/llms.txt with structured info - product description, features (real-time collaboration, version control, LaTeX templates, 13+ languages), pricing URL, GitHub (17.9K stars), Twitter handle.\n5. Add explicit GPTBot/ClaudeBot/PerplexityBot User-agent sections to robots.txt.\n6. Fix sitemap.xml to return properly (currently 404).\n7. Expand BLUF paragraph to 40-70 words including key differentiators."
}