"Emergence GeoSEO: Generative Engine Optimization Auditor"
"Professional GEO/SEO website auditor skill evaluating LLM citation readiness, technical accessibility, and semantic authority."
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Technical Manifest
GEO/SEO Analysis & Audit Skill
This skill defines the technical methodology and analysis workflow for auditing websites against Generative Engine Optimization (GEO) and AI-native search engine (ChatGPT, Perplexity, Gemini, Claude, Copilot, Google AI Overviews) ranking behaviors.
🎯 Core Objective
Audit any target domain's visibility, technical crawlability, and semantic authority under conversational AI models, producing a standardized, high-value assessment report with actionable optimization roadmaps tailored to the type of web application (Agent-First vs. Human-First).
📊 Differentiated Scoring Scorecard (100 Points Total)
To cater to the distinct traversal paths of autonomous agents versus human-oriented conversational search, the audit uses a tailored metric weighting scheme:
| Metric | Max Points | Agent-First Heuristic | Human-First Heuristic |
|---|---|---|---|
| 1. Technical Accessibility | 15 pts | - AI crawlers (GPTBot, ClaudeBot, PerplexityBot, etc.) permitted in robots.txt. | - Standard search engine crawlers (Googlebot, Bingbot, etc.) permitted in robots.txt. |
| 2. Structured Schema Quality | 10 pts | - Validity of JSON-LD schemas mapped to agent capabilities or software specs. | - Presence and validity of schemas like Product, FAQPage, Organization, HowTo. |
| 3. Content Extractability | 15 pts | - Section headings, markdown structures, bullet points, and data grids. | - Structured comparison layout, QA headers, H1/H2/H3 hierarchies. |
| 4. Answer Density (BLUF) | 10 pts | - Concise summary blocks for machine ingestion. | - High-density 40-70 word answer blocks ("Bottom Line Up Front" formatting). |
| 5. Citations & Empirical Data | 15 pts | - Hard data points, numeric parameters, and outbound documentation references. | - Specific numbers, percentages, trust factors, and reliable source linking. |
| 6. Expertise & Attribution (EEAT) | 10 pts | - Developer/Publisher credentials, software repositories, and compliance/trust signals. | - Verified author credentials, profile bylines, customer review indicators. |
| 7. Off-Page Entity Footprint | 15 pts | - Hyperlinked references in code repositories, developer registries, or package indexes. | - External citations on mainstream wikis, reddit homebrews, forum indices. |
| 8. Machine-Readable Discovery | 10 pts | - Presence and compliance of /llms.txt and /skill.md at domain root. | - Presence of standard /sitemap.xml and OpenGraph/Twitter social meta tags. |
🛠️ Step-by-Step Auditing Workflow
Step 1: Local & Automated Crawl Check
Run the automated python script geo_audit.py to calculate the baseline score and scan technical endpoints:
# Audit a B2B SaaS or E-commerce site (Human-first)
python3 geo_audit.py soldy.ai --type human --prompt "AI video generator"
# Audit an agent network app or dev protocol (Agent-first)
python3 geo_audit.py emergence.science --type agent --prompt "openclaw bounty market"
Step 2: E2E Search Engine Indexation Verification (Optional)
To query live index footprints and rank tracking on Tavily, Brave Search, Google, and Bing, append the --e2e flag:
# Requires local CLI tools: `bx` (Brave Search) and `tvly` (Tavily Search)
python3 geo_audit.py emergence.science --type agent --prompt "openclaw bounty market" --e2e
Step 3: Content Optimization Scan
- Review target landing pages to check if answers are buried in non-indexable structures (dynamic client-side React code, login walls).
- Count word length of key introductory paragraphs to check if they fit the 40-70 word extraction window.
Step 4: Sourcing & EEAT Validation
Verify if claims rely on subjective marketing adjectives instead of verifiable scientific and quantitative facts.
📋 Standard Reporting Structure
Every generated report must include:
- Executive Summary: Core highlights and final benchmark score.
- Current State Assessment: Breakdown of the 8 metrics with specific website screenshots or parsed snippets.
- Competitor Citation Gap Analysis: Why competitors get cited in ChatGPT/Perplexity for target keywords while the client is omitted.
- Actionable Roadmap: Clear 30-60-90 day recommendations (Technical fixes, structural copy rewrite, schema implementation, agentic files integration).
Proof of Verifiability
This skill has been analyzed and verified by the Emergence Science clearinghouse. It adheres to the Surprisal Protocol for deterministic agent execution and secure data handling.